This informative publication takes a deep dive into the various ways radio/audio publishers can leverage data about their audiences. Subjects covered include the possible touchpoints radio publishers can exploit, the data ecosystem for radio, latest technologies , data protection considerations and best practices.

• Overall project management and delivery
• Definition of scope of the publication, investigation of existing landscape
• Identification of best-case examples
• Research, interviews, copywriting and editing
• Participation in layouting and graphical production
• Marketing the publication