Making data work for radio



This informative publication takes a deep dive into the various ways radio/audio publishers can leverage data about their audiences. Subjects covered include the possible touchpoints radio publishers can exploit, the data ecosystem for radio, latest technologies , data protection considerations and best practices.

  • Overall project management and delivery
  • Definition of scope of the publication, investigation of existing landscape
  • Identification of best-case examples
  • Research, interviews, copywriting and editing
  • Participation in layouting and graphical production
  • Marketing the publication