This publication supplemented egta's ongoing work on promoting the advancement of new television and video audience measurement. It includes updates of projects currently being developed and/or implemented in a number of European and North American markets, including interviews with leading media research executives.

• Overall project management and delivery
• Analysis and reporting on technically complex systems and processes for a wide readership
• Interviews, copywriting, editing, graphical production (support)
• The author presented the concepts outlined in this book to Poland's leading television and media executives at a major conference in Warsaw