Advances in hybrid television audience measurement


This publication supplemented egta's ongoing work on promoting the advancement of new television and video audience measurement. It includes updates of projects currently being developed and/or implemented in a number of European and North American markets, including interviews with leading media research executives.

  • Overall project management and delivery
  • Analysis and reporting on technically complex systems and processes for a wide readership
  • Interviews, copywriting, editing, graphical production (support)
  • The author presented the concepts outlined in this book to Poland's leading television and media executives at a major conference in Warsaw